Selasa, 14 Juli 2015

How To Market Gourmet Mexican Jams Jellies And Chutneys In Jars

By Phyllis Schroeder


Homemade products are getting more and more popular these days. It is all thanks to the fact that there is more homey feel to the products when they are homemade. It is even more evident when it comes to food. A lot of buyers prefer to find homemade food, especially when the one selling them is someone they know.

By ensuring the identity of the maker of the food, a person can be assured that the food is safe for consumption. Remember that one needs to ensure the safety and cleanliness of the foodstuff, that it is properly processed or cooked, especially when it comes to gourmet Mexican jams jellies and chutneys.

If you want to venture into the selling of the said homemade dish, then you better understand properly the preservation process you have to go through. Especially since this is something that others eat, you have to avoid failure. You also have to ensure cleanliness when preparing the ingredients and cooking to avoid food contamination.

You need to make the food with love. Some people might say that this is just too sentimental or such but it is actually a common belief among chefs that they can make their dishes more delicious if they think about what or who they love. After all, only when you put love into the food will you be able to give the best flavor to it.

Once you have finished creating this homemade dish, it is now ready for packaging. You must think carefully on how you will package the homemade dish. You cannot just put it inside a jar, after all. You have to make sure that the packaging is appropriate for the said dish as well as appealing to the target buyers.

After taking care of your packaging, it is necessary to market this foodstuff. With proper marketing, you can gain more exposure in the market for your foodstuff. There should be various marketing strategies you are able to use these days. For you to properly market the said foodstuff, here are some of the marketing methods you can use.

Since this is still a small business, you can help spread the word regarding your newly opened homemade dish business by talking about it to your family members, relatives, friends, colleagues, associates, and neighbors. When they come to love the dish, they will also spread the news about it to others in their own social circle.

You can use all social media networks to market the homemade food you have made. For the social media networks, you can create a business page for your homemade food for free. You do not have to pay anything. Of course, you need to be active in the social media networks to help spread the news about your homemade food.

You should strike a deal with cafes. There are cafes that will make good use of your homemade foodstuff. Aside from having the cafes to use your homemade foodstuff, you can also ask them to showcase the jars you have in their shelves. If you are proactive with the marketing, you can definitely make a good profit with the said business. Do good marketing for it.




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