Vacations rentals are big business, and competition is increasing every day. If you have a home you are thinking about renting out, you are going to have to get serious about the way you market it. You want to attract the best vacationers who will respect your property, recommend it to their friends, and come back again. To do that, you have to beat out all the others listing vacation rental property.
Nothing is going to have more impact with potential renters than the pictures you use in your advertising. You can write the greatest headline, compose a riveting description, and offer a price that beats the competition, but it's going to be the photos that get the reader to stop and consider your house. Bad pictures are worse than no pictures. You may have to hire a photographer to get quality photographs, but it will be worth it in the long run.
For some reason there are homeowners who think they can get away with uploading stock photography of anonymous beaches, snow capped mountains, and state of the art appliances. This always backfires. Renters will figure it out as soon as they get to your house, and they won't be pleased. Only real photos will do, and the more the better.
Once the pictures have caught the reader's attention, your headline is the next thing they will notice. You will get more business if you are specific rather than general and clear instead of vague. Your headline needs to grab the reader and give them a great reason to rent your house. This is not the place for how many bedrooms and baths you have. This is the place to advertise a unique view or exclusive location.
Descriptions must be well written, in clear, concise English with no misspellings or grammatical errors. The bulk of the description should concentrate on the features of your house your competition can't match. Overselling will get you in trouble however. Tenants will notice if the reality doesn't live up to the hype and be disappointed. Your reviews will be bad, and you won't get return business.
You need to advertise all over the place. Don't worry so much about search engine optimization and traffic count. Don't forget about social media or trying to negotiate with local shops to advertise on their sites. You want to saturate the market as much as you are able without blowing your budget.
You might not want to publish your phone number, but you will be making a mistake if you don't. An email address as contact information is fine, but you might be surprised at how many potential renters will call just to find out whether or not you are legitimate. Some people are more comfortable when they have talked to a real person.
If you have a second home that is sitting empty, renting it out can be a good idea. You will have a steady source of extra income if your advertising is compelling. You will also discourage vandals and squatters by keeping your property occupied.
Nothing is going to have more impact with potential renters than the pictures you use in your advertising. You can write the greatest headline, compose a riveting description, and offer a price that beats the competition, but it's going to be the photos that get the reader to stop and consider your house. Bad pictures are worse than no pictures. You may have to hire a photographer to get quality photographs, but it will be worth it in the long run.
For some reason there are homeowners who think they can get away with uploading stock photography of anonymous beaches, snow capped mountains, and state of the art appliances. This always backfires. Renters will figure it out as soon as they get to your house, and they won't be pleased. Only real photos will do, and the more the better.
Once the pictures have caught the reader's attention, your headline is the next thing they will notice. You will get more business if you are specific rather than general and clear instead of vague. Your headline needs to grab the reader and give them a great reason to rent your house. This is not the place for how many bedrooms and baths you have. This is the place to advertise a unique view or exclusive location.
Descriptions must be well written, in clear, concise English with no misspellings or grammatical errors. The bulk of the description should concentrate on the features of your house your competition can't match. Overselling will get you in trouble however. Tenants will notice if the reality doesn't live up to the hype and be disappointed. Your reviews will be bad, and you won't get return business.
You need to advertise all over the place. Don't worry so much about search engine optimization and traffic count. Don't forget about social media or trying to negotiate with local shops to advertise on their sites. You want to saturate the market as much as you are able without blowing your budget.
You might not want to publish your phone number, but you will be making a mistake if you don't. An email address as contact information is fine, but you might be surprised at how many potential renters will call just to find out whether or not you are legitimate. Some people are more comfortable when they have talked to a real person.
If you have a second home that is sitting empty, renting it out can be a good idea. You will have a steady source of extra income if your advertising is compelling. You will also discourage vandals and squatters by keeping your property occupied.
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You can get a summary of the things to keep in mind when listing vacation rental property online at http://www.dreambuyrent.com/faq right now.
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